In a whirlwind of speed and ambition, the future Audi F1 team partners with Visit Qatar to showcase the essence of this country to Formula 1 enthusiasts around the world. This alliance promises to leave a mark by transforming each Grand Prix into a dazzling showcase of Qatari hospitality.
A bold collaboration
The future Audi F1 team recently announced that Visit Qatar will be its main partner upon entering the FIA Formula 1 World Championship in 2026. This partnership is like a V6 turbo engine: it combines power and precision to propel Qatar to the forefront of the international stage, right in the heart of the F1 community.
By partnering with this iconic team, Visit Qatar is not just shining during a Grand Prix weekend; it is part of a long-term strategy to attract fans from around the globe. Imagine a wave of passion and excitement, where each race becomes a unique opportunity to explore the cultural riches and modern attractions of Qatar.
An immersion in Qatari culture
Through this collaboration, fans will get a taste of the multiple facets of Qatar: its culture, traditions, modernity, and legendary hospitality. As the cars slice through the air on world-renowned circuits, the Visit Qatar brand skillfully integrates into the F1 universe, reaching a diverse and international audience.
Qatar has positioned itself as a global hub for sport and tourism. In addition to Formula 1, the country recently hosted the FIFA World Cup, thus affirming its presence on the global stage. This new association with Audi is an invitation to motorsport enthusiasts to discover a vibrant heritage, modern attractions, culinary excellence, all within a warm and welcoming atmosphere.
Audi F1: a springboard for Qatar
Audi’s entry into Formula 1 is one of the most anticipated events in motorsport. For its partners, this represents an unprecedented opportunity. For Visit Qatar, this partnership serves as a powerful platform to highlight the country as a must-visit destination for tourism, business, leisure, and sport.
Immersive cultural experiences will be established, accompanied by exceptional hospitality both in the paddocks and online in 2026. Imagine participating in unique events where gastronomy and culture blend to offer fans a captivating glimpse of the country.
A strengthened partnership
This collaboration also strengthens the existing ties between the Audi F1 project and the Qatar Investment Authority (QIA). Together, they share a common vision focused on performance, innovation, and long-term strategic growth. It’s a bit like a rugby team that combines power and agility to score the perfect try.
Committed voices
Jonathan Wheatley, Team Principal of the future Audi F1 Team: “The Qatar Grand Prix has become a prized destination on the F1 calendar. Welcoming Visit Qatar as a partner and showcasing this unique fusion of culture, warmth, and innovation to fans worldwide is a natural step to highlight what makes this country so remarkable.”
Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar: “This partnership with the future Audi F1 team marks an important milestone in our global tourism ambitions. Formula 1 offers a powerful platform, and this collaboration allows us to present Qatar’s culture, hospitality, and modern appeal to a global audience. As the team makes its debut in 2026, we look forward to creating meaningful touchpoints that encourage fans to explore Qatar and experience its diverse offerings.”
Thus, as we head towards 2026 with enthusiasm, it is clear that this union between Audi and Visit Qatar could redefine the Formula 1 fan experience. An exciting adventure that is just beginning! And if you wish to follow all the latest news surrounding this fascinating collaboration, feel free to check out our articles on automotive news.
