Munich is preparing for a disruption in the automotive world with the launch of BMW ALPINA, an independent brand that combines exceptional performance and comfort. In January 2026, the rights to the Alpina brand will be transferred, marking the beginning of a promising chapter under the aegis of the BMW group. Imagine a world where every vehicle is a work of art, custom-made for driving enthusiasts.
A heritage to honor
The creation of BMW ALPINA does not come without an awareness of the responsibilities that follow. With its rich and prestigious history, the BMW group is committed to meeting the highest expectations of connoisseurs. The new visual identity, which showcases clarity and contemporary elegance, is a nod to the brand’s origins while being resolutely forward-looking. Positioned at the center of the rear hatch, the new logo emphasizes the autonomous character and independence of this exclusive brand within the BMW group.
A promise of performance and comfort
The vehicles of BMW ALPINA are designed according to extremely rigorous standards of material selection and craftsmanship. Each model must meet strict requirements in terms of aesthetics, acoustics, and driving sensations. Whether for a highway cruise or a winding drive, every detail is crafted to provide an unparalleled driving experience. Buyers can also choose from an impressive array of custom options, ensuring that each vehicle possesses a unique character, without compromising on performance or comfort.
Customized options for a unique experience
Beyond mere performance, BMW ALPINA stands out for the ability to tailor each vehicle to the personality of its owner. Whether you are a fan of fine leather, wooden finishes, or cutting-edge technologies, each car becomes a singular object of desire. The customer is thus at the heart of the process, transforming vehicle ownership into a truly personal experience. It’s as if each model is designed not only to transport but also to tell a story.
The future of dynamic driving
By integrating advanced technologies into its models, BMW ALPINA positions itself as a key player in modern driving. Iconic driving features, such as performance precision and exceptional handling, are enhanced by technological innovations. The result? A mechanical symphony that delights thrill-seekers while preserving comfort. The perfect balance between sportiness and refinement is the guiding principle here.
Conclusion: A new era begins
With the launch of BMW ALPINA, the BMW group takes a bold step into the future while honoring its past. By creating a brand that merges tradition and modernity, it offers automotive enthusiasts a promise: that of a unique and personalized journey through time and space. For those seeking uncompromising excellence, BMW ALPINA stands as an essential reference in the automotive world.
