Cadillac enters the grand world of Formula 1 with a first temporary livery, showcased during the Barcelona tests scheduled for January. A colorful kickoff for an adventure where design secrets meet innovation, promising to shake up the paddock!
A fleeting livery for a discreet debut
Cadillac has revealed its very first livery for Formula 1, but don’t expect a flashy spectacle. This is a temporary design, reserved exclusively for the Barcelona tests, which will take place behind closed doors from January 26 to 30. These colors will allow the American team, newly arrived in the championship, to make its first laps without revealing too much. For eager fans, the unveiling of the definitive livery is scheduled for the night of February 8 to 9, with a commercial spot airing during the Super Bowl in the United States. A clever way to attract attention while maintaining a certain mystery.
A design that pays homage to Detroit
In the meantime, Cadillac has presented this temporary livery on a showcase car, which does not foreshadow the final design of the car entrusted to Valtteri Bottas and Sergio Pérez. Dominated by a black hue, this livery has been carefully designed to minimize the perception of technical details when the car is on track. The engine cover features a massive Cadillac logo, proudly displayed, housing the customer power unit supplied by Ferrari. It’s a bold choice that highlights Cadillac’s heritage while embracing modernity.
Statements that speak volumes
Mark Reuss, president of General Motors, stated: “Our new livery for the tests celebrates the design history of Detroit and the power of the global Cadillac Formula 1 team, while keeping our design secrets under wraps.” A statement that resonates as an echo of the glorious past of American automobiles, while laying the groundwork for a futuristic vision.
Dan Towriss, CEO of Cadillac F1 Team, also added: “The Cadillac Formula 1 team is committed to innovation, both on and off the track. The partnership with TWG and General Motors allows us to rethink standards and present the team in a bold and unprecedented way.” In a world where every detail matters, this approach seems to be a true masterstroke.
The choice of a bold launch
Towriss continued: “Unveiling our race livery during a global broadcast of a televised championship goes against conventions and allows us to showcase the Cadillac Formula 1 team to an international audience.” Indeed, associating a test livery with an event as widely viewed as the Super Bowl is an effective way to reach millions of viewers. This demonstrates a clear intention to establish Cadillac as a major player in the world of motorsport.
By integrating this special edition test livery designed by the General Motors design studios, Cadillac pays tribute to the history of the automobile while resolutely looking to the future as it builds its project for the 2026 season.
The detailed presentation schedule
Formula 1 fans will have their eyes glued to the Barcelona tests, but also on the rest of the schedule. After the reveal of the definitive livery during the Super Bowl, Cadillac plans further strategic announcements to maintain excitement around its entry into the championship. Between each step, expectations will grow and speculation will run rampant, adding a layer of suspense to an already promising season.
The 2026 winter tests
With the approach of the 2026 winter tests, the Cadillac team will have the opportunity to test its car in real conditions. Driver performances, technical setups, and feedback will be crucial to refine their strategy before the official start of the championship. This will be the time when every detail counts, and where preparation will be put to the test against seasoned teams. The winter tests are therefore shaping up to be a decisive period for Cadillac, marking the beginning of an adventure that could very well change the game in the world of motorsport.
