At the dawn of 2026, a new star shines in the French automotive sky. Zeekr, the premium subsidiary of Geely, is set to arrive with four electric models at prices that defy all competition. Imagine a crossover that glides with the lightness of a cat and the power of a lion, all while equipped with cutting-edge technology that could make the biggest European brands green with envy.
A New Player in the Electric Landscape
Still relatively unknown to French motorists, Zeekr aims to become a new face of premium electric vehicles on our roads. Founded in 2021, the brand is already present in several European countries, notably in the Scandinavian countries and the Benelux. In 2025, it registered just over 5,000 cars in Europe, a modest figure compared to Polestar’s 47,000 units. To carve out a place in the sun, it is counting on its arrival in France in the second quarter of 2026, with first deliveries expected as early as July 1st.
Zeekr, premium electric brand from Geely, arrives in France in 2026 with 4 100% electric models, starting at €38,000 and a dedicated dealership network. © Zeekr
An Ambitious Distribution Network
Rémy Aybaly, director of Zeekr France, adopts a “measured but ambitious” approach. The brand will rely on existing distribution groups while establishing an independent network of Volvo dealerships. The goal: 25 to 30 dealerships by 2027, accompanied by about fifty after-sales service points, as after-sales service will be essential to establish Zeekr’s credibility. The promise made to distributors? Positive profitability in less than 18 months, with a showroom of about 200 m² sufficient to display the four models.
Competitive Prices but an Image to Build
Zeekr claims a premium positioning, but without directly competing with Audi, BMW, or Mercedes. Its strategy relies on a high level of technology while offering more accessible prices than those of the German heavyweights. The Zeekr X, a small crossover in the C segment, is priced at under €38,000, placing it in the same league as the Renault Mégane E-Tech and other competing models.
The Zeekr 001 boasts an impressive profile and enticing figures with 544 horsepower, but it will not represent the bulk of sales. © Zeekr
A Promising Electric Range
The French range will be entirely electric at launch, centered around four models:
- Zeekr X: This compact crossover, based on the same platform as the Volvo EX30 and other electric models, measures 4.43 m. Priced at under €38,000 in Germany, it offers a range of up to 450 km WLTP thanks to its battery of about 66 kWh.
- Zeekr 7 GT: An electric shooting brake measuring 4.82 m, priced at €46,000. With an 800-volt architecture, it promises fast charging and two battery options (75 or 100 kWh) for a maximum range of about 655 km WLTP.
- Zeekr 7X: This D-segment SUV is offered starting at €53,000. The brand’s best-seller in Europe, it can reach up to 700 hp and offers an announced range of about 681 km.
- Zeekr 001: The brand’s flagship, this large E-segment crossover is priced starting at €60,000. With its 100 kWh battery, it claims up to 620 km WLTP and a 0-100 km/h in just 3.8 seconds.
It is important to note that all these models are produced in China and will therefore not benefit from the French ecological bonus or CEE premiums. In the medium term, Zeekr also plans to introduce plug-in hybrids already offered in China.
The Zeekr X is expected to represent the entry-level model with a starting price below €38,000. © Zeekr
A Challenge Against Competition
For 2026, Zeekr aims for 1,500 registrations in France, with the ambition to double or triple this volume by 2027. However, the timeline is tight. The Geely group is already aligning several brands in the same field: Volvo, Polestar, Lynk & Co, and Smart, not to mention other Chinese challengers like Xpeng.
In this competitive context, Zeekr will need to quickly define its identity. More technological than Volvo, but less premium than the German brands, while positioning itself against Tesla. Its strengths are clear: proven models in other markets, fast charging technology, and an appealing pricing position. However, the brand must reassure on its reliability and after-sales service to establish itself sustainably.
The Zeekr 7GT and its 800-volt platform, along with its 655 km WLTP range, is expected to start just below €46,000. © Zeekr
In summary, the arrival of Zeekr in France could well shake up the market for premium electric cars. Car enthusiasts will soon have the opportunity to discover whether this promise will translate into concrete successes on our roads.
